News Release

ROSSO ATTENDS SPECIAL TRAINING,

BUILDS EXPERTISE IN LUXURY HOME MARKET

(September 2003) - Paul Rosso with RE/MAX Realty Services recently completed a luxury home marketing training program offered by The Institute for Luxury Home Marketing held over the RE/MAX Satellite Network (RSN).

The course -- which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today's luxury home product, and creating a marketing plan for the expensive home and estate property --was taught by Laurie Moore-Moore, President of the Dallas-based Institute and author of the book, "Rich Buyer, Rich Seller! The Real Estate Agents' Guide to Marketing Luxury Homes."

"The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist designation which the Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market," said Moore-Moore. Paul Rosso is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace."

Rosso is an award-winning RE/MAX sales professional who has been in real estate since 1985 and specializes in the Bucks County market.  He is a member of the RE/MAX 100% Club and has also received designations from the Graduate Real Estate Institute (GRI), Accredited Buyer Representative (ABR), and the Real Estate Cyberspace Society (RECS).

"The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties," said Rosso. "In addition, I discovered new and creative tools for promoting expensive homes and estates and new resources for finding buyer prospects.  Home buyers and sellers will benefit from my new knowledge."

"Rosso is now a provisional member of the Institute and will be awarded the designation once performance standards have been submitted and reviewed," said Moore-Moore.  We look forward to having him on our prestigious list of Certified Luxury Home Marketing Specialists."

Sara Newton, Director of RE/MAX Renowned Properties luxury home marketing system said, "Sponsoring The Institute for Luxury Home Marketing training is an example of the commitment we at RE/MAX have to helping our sales professionals build skills, increase their knowledge of upper-tier market trends and fine-tune their ability to deliver the best in customer service to their buyers and sellers."

For current information on the upper tier market, contact Rosso at RE/MAX Realty Services at 215-245-2108 or e-mail him at paul@BucksCountyLuxuryHomes.com.

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